COOKIE POLICY

Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide information to the website operator.

Similar technologies include web beacons, pixel tags, local storage, and session storage. For the purposes of this policy, we use the term 'cookies' to refer to all such technologies collectively.

Cookies can be 'session cookies', which expire when you close your browser, or 'persistent cookies', which remain on your device for a set period or until you delete them.

We use cookies and similar technologies on this website for the following purposes:

• To ensure the website functions correctly and securely.
• To understand how visitors interact with our content and to improve the website experience.
• To measure the effectiveness of our marketing and promotional activities.
• To deliver content and advertisements that may be relevant to your interests, where applicable.

We categorise the cookies used on this website as follows: essential cookies, analytics cookies, and marketing cookies. Each category is described in the sections below.

Where applicable law requires your consent before placing non-essential cookies, we will seek that consent through an appropriate mechanism before such cookies are set. Essential cookies do not require consent as they are strictly necessary for the operation of the website.

Essential cookies are strictly necessary for the website to function. Without these cookies, services you have asked for — such as navigating between pages or submitting a form — cannot be provided.

These cookies do not collect information about you that could be used for marketing purposes, and they do not remember where you have been on the internet.

Because essential cookies are necessary for the operation of the website, they are placed without requiring your consent.

We may use analytics cookies to collect information about how visitors use this website. This information is used to compile reports and to help us improve the website.

Analytics cookies collect information in an aggregated form, including the number of visitors to the website, where visitors have come from, and the pages they visited. This information does not directly identify any individual.

The analytics technologies we use may include, but are not limited to, services such as Google Analytics or similar platforms. Where such services are in use, data may be processed by the relevant third-party provider in accordance with their own privacy and data processing terms.

Where required by applicable law, analytics cookies will only be placed with your prior consent.

We may use marketing cookies, including pixel tags and similar tracking technologies, to understand the effectiveness of our promotional activities and to deliver content that may be relevant to your interests.

Marketing technologies we may use include, but are not limited to, advertising and retargeting platforms. Where such technologies are in use, data may be shared with or processed by the relevant third-party provider in accordance with their own terms.

Marketing cookies track your activity across websites and are used to build a profile of your interests. This information may be used to show you relevant advertising on other websites.

Where required by applicable law, marketing cookies will only be placed with your prior consent.

Some cookies on this website are set by third parties rather than by us directly. These third parties may include analytics providers, advertising networks, and social media platforms.

We do not control the setting of third-party cookies and cannot access them. You should review the privacy and cookie policies of the relevant third parties to understand how they use cookies and how you can manage them.

We take reasonable steps to ensure that any third-party services we use are subject to appropriate data processing terms, but we are not responsible for the content or privacy practices of third-party websites or services.

You can control and manage cookies in several ways. Please note that removing or blocking certain cookies may affect your experience of this website and some features may not function as intended.

Most web browsers allow you to manage your cookie preferences through the browser settings. You can typically set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. The method for doing this varies by browser; please refer to your browser's help documentation for guidance.

Common browser settings for managing cookies can usually be found at the following locations:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

In addition to browser-level controls, you may have additional options to manage certain categories of cookies:

For analytics cookies, you may be able to opt out of tracking by the relevant analytics provider. For example, Google Analytics offers a browser add-on that prevents data from being sent to Google Analytics.

For marketing and advertising cookies, industry opt-out tools such as the Digital Advertising Alliance (DAA) opt-out page or the Network Advertising Initiative (NAI) opt-out tool may allow you to opt out of interest-based advertising from participating companies.

Where we operate a cookie consent mechanism on this website, you may be able to manage your preferences directly through that mechanism at any time.

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie.

Session cookies expire automatically when you close your browser. Persistent cookies remain on your device for a defined period, which varies depending on the purpose of the cookie and the technology used.

Analytics and marketing cookies typically persist for a period ranging from 30 days to 24 months, depending on the specific technology in use. We review the cookies used on this website periodically and update this policy accordingly.

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements, or other factors.

We will post the updated policy on this page with a revised 'Last Updated' date. Where changes are material, we will take reasonable steps to notify you.

Your continued use of this website after any changes constitutes your acceptance of the updated policy.

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

SYSTEMS4SCALING LTD 128 City Road London EC1V 2NX United Kingdom

Email: [PRIVACY CONTACT EMAIL — TO BE INSERTED]